“When I work with Jennings and his team at PostNet, I know I’m not just another number,” Jeff Clayton, owner of Midtown Café & Dessertery, told me. “I get personal service—definitely quality work—and I am always taken care of. I need menus and table tents printed regularly, and I can count on them being correct and on time.” Jeff is one of many very satisfied customers at PostNet’s Mooresville location. His rave review is not uncommon.
F. Scott Fitzgerald once said, “Genius is the ability to put into effect what is on your mind.” This sage advice is no better expressed than at PostNet, where communication, in all its many forms, is king. “Our team of graphic designers, printers, and customer sales and service reps understands the value of clear communication. We all work hard to make sure that what you want to say—your brand and your message, whether it’s printed or electronic—is clear, easy to understand, and cost effective,” said Jennings Nelson, owner and lead salesman at the PostNet store in Mooresville. “We take your message from ‘I have an idea’ to ‘Wow! That’s exactly what I wanted!’ creatively and affordably.” The services and products at PostNet fall into several critical marketing areas: DESIGN, PRINT, and SEND, plus several add-ons that complete the package.
Today, your brand can take on many forms, but with each impression it must tell your story and relay your message. Having a professional brand design and the appropriate formats for marketing are critical. At PostNet, Jessica Rhodes’ degree in Computer Science serves her customers well. “Jessica has built quality relationships and loyalty with our clients,” Jennings said. “She is not only a talented designer, she’s also very knowledgeable, easy to work with, and can help you create the total picture in your print or online marketing.” Jessica knows how to ask the right questions, even when you’re not sure which way to go. What is your corporate identity, and who is your market? What results are you after? Is your goal to have potential customers call you up, buy tickets, order your products online, or come into your place of business?
Design work can include developing a logo or brand image or creating a full marketing campaign from scratch. PostNet can develop websites with social media integration (or help you design one yourself), create striking promotions, invitations, or flyers. What you need might be an eye-catching brochure or a series of mailers, updated rack cards, memorable banners, or stylish business cards. Jessica can help you create a complete sales package. “Jessica takes very good care of our customers. She offers great advice and suggestions and can do most design jobs in just a few business days,” Jennings says.
Every company, large and small, and many individuals, need things printed. It’s a part of being in the world these days. Often, your print job needs to be finished quickly, like yesterday. PostNet’s printing services are second to none. “Last year we printed over 40,000 business cards,” Jennings explained, “and our printing capacity goes up from there.” Simple print jobs, like copies, stationery, newsletters, and forms can easily be finished in an hour or so. When customers supply camera-ready art or files, these jobs, even in quantity, are quick to complete. And printing at PostNet, whether it’s signs, banners, posters, brochures, flyers, tickets, presentations, or folders, is always professionally produced on quality paper of your choice. Add in Jessica’s creative talent when needed, and most anything you have in mind can come to life to present your message.
“We can mount posters on foam core board, make yard signs, print on vinyl or fabric, and bind or laminate what you’ve had printed,” Teresa Campise told me. Teresa oversees store operations. “If you want it printed, we can do it! We’ve become the go-to print service for many small and large businesses, salespeople, churches, organizations, and individuals who rely on us to get their jobs done professionally and on time. Most don’t have the staff or equipment to get their printing done on their own.” PostNet can also order vehicle wrapping, make vinyl lettering for doors and windows, print contractor blueprints, design and print trade show materials, do wide-format printing, and Photoshop touch-ups, all high-quality work with the customer’s requirements foremost in mind.
Sending can mean a couple of things: shipping services and direct mail. Either way, PostNet will deliver on their promise of excellent value, full service, and professional results.
PostNet is one of UPS’s and FedEx’s authorized shipping outlets, and, as such, is fully qualified to handle domestic and international packaging and shipping. They are also a USPS authorized shipper.
“We offer a multi-carrier selection coupled with in-center professional packing services to meet each customers’ specific requirements. They have peace of mind knowing their packages, including fragile or oversized items, are handled with care by a neighborhood shipping professional,” said Teresa.
Direct mail has become a sophisticated and low-cost method of advertising your products or services to many people in your market. “Most small businesses don’t know where to begin putting together a direct mail campaign,” Jennings explained. “We can design an affordable, high-volume solution for any business with stand-out graphics and timely distribution to your targeted potential customers. It’s a good return on your investment.”
Convenience and one-stop service can be a life-saver when work, errands, and overload might keep you from getting it all done. Your PostNet private mailbox, with a personal business address, is right there in the store. In addition, faxing and notarizing are easily accomplished while you’re picking up mail.
A BIT OF HISTORY
Jennings Nelson has a long and successful background in sales and marketing. “I’m retired as vice president of sales at Dana Corporation, so I know the ins and outs of business and marketing,” he told me. “After operating a PostNet franchise in Winston-Salem for several years, the Mooresville opportunity came along, and I consolidated the two stores, remodeled this location and the rest is history!” The business is family owned and operated by Jennings, his wife, Jeanette, and their son Jason, who was an integral part of the decision to become a PostNet franchise owner. “We were very impressed when we saw PostNet’s CEO on Undercover Boss. We understood that the company shared our values and knew this would be an excellent business for us. We saw a need here for this service,” Jennings said.
Jennings and Jeanette share the entrepreneurial spirit. A successful business woman herself, Jeanette owns and operates Carolina Embroidery & Designs in partnership with their son Justin and his wife, Erica Nelson, and Jason’s wife, Lindsey Nelson. “Jeanette opened the embroidery business here to satisfy customer needs,” Jennings shared. “We’re fully a one-stop-shop for marketing services.” Jeanette is also a cosmetologist, skin care specialist, and sales director with BeautiControl Cosmetics that she operates part-time.
EXCEPTIONAL CUSTOMER SERVICE
“I believe that people do business with people they like, know, and trust, and our team has a reputation for understanding what our customers need and going the extra mile to make sure they are pleased with the services we provide,” Jennings added. “We listen well, have a creative, problem-solving focus, and we all spring into action when someone says, ‘I need to get this done!’” The next time you need to get it done, visit:
125 Trade Court Suite F • Mooresville